Nothing, but to see and share pictures and videos were the basic aims of creating Instagram. It was built for the lovers of visuals. The social networking platform, Instagram, has now transformed to emerge as one of the most successful media for various promotional activities and marketing. The journey of Instagram had begun in the year 2010. The rest of the journey is a history of the emergence of the rapidly growing social network in the world. The unexpected growth of Instagram had impressed numerous entrepreneurs, social media influencers and online marketers. They soon realized the effect of its extensive reach and decided to make most of its advantages. But, some rookies make mistakes while using it for marketing purposes and this discussion will highlight five common Instagram marketing mistakes that you should be aware of.
Avoiding Sponsored Posts
Sponsored posts have been found to be one of the most effective strategies in Instagram Marketing. The sponsored posts help to increase the reach of the post and get free Instagram likes for your post. You can see many influential account holders pay for sponsored content. It could be described as a guaranteed technique to increase the viewership. Many Instagram marketers prefer using this effective technique to increase their reach.
Misuse of Hashtags
Using hashtag is another technique to increase the viewership of the post. Instagram allows their users to put up to 30 hashtags in order to make a post more relevant. Hashtags help to find that content whenever similar keywords match. You must include catchy and relevant keywords to prioritize your post. Appropriate keywords would help you to increase the viewership. On the other hand, irrelevant keywords/hashtags could negatively affect your reach.
Lack of Interaction with the Followers
Interaction is one of the key aspects of basic marketing. It plays an important role in Instagram marketing as well. When you are aiming to increase the reach of your post, you need to be very responsive. The lack of interaction often affects Instagram marketing.
Incomplete Information on Website
When you aim to promote something you must have to be an all-rounder. You should take care of all things together. There is a common mistake often observed when a promotional post from any organization lacks adequate details about their website. If you intend to avail the advantage of Instagram marketing, make sure that there are adequate details regarding the product, website, services, etc., of your business.
Be Careful about Promotions
Promotion could be described as a tricky affair in Instagram marketing. Overdoing promotions could negatively harm you. You have to understand the perfect balance between promotion and other offers for your target audience. You must remember that quality content is the key to engagement. Repetitive stuff and superfluous promotions must be ignored.
Avoiding these mistakes can definitely help you to get a successful Instagram marketing campaign.
Author Bio – Ricardo Williamson works as a social media marketer and he is a social media enthusiast too. His blogs help you understand different topics like, social media marketing, promotions, Instagram marketing andfree Instagram likes.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.