While everyone was arguing whether Samsung Galaxy Note 8 is the best mobile phone yet or iPhone X is, Google Play saw its highest quarter yet.
Smartphones are almost a necessity these days. They’re so popular that if you don’t own a smartphone, people would ask you which rock you’ve been living under for so long (and then the Patrick inside you grows restless). According to App Annie’s report, the global app downloads on Google Play in the last quarter (Q4 2017) topped 19 billion which is record-breaking for Google Play. This pushes the lead that Google Play has over App Store in terms of downloads to 145 percent, which is the largest ever.
Markets such as India, Brazil, and Indonesia contributed to a 10 percent annual growth in the total number of downloads. In fact, India surpassed US in Q4 at the total number of downloads for iOS and Android combined.
The categories which are making it into the limelight and are getting the most number of downloads are games, personalization apps, and finance apps. You’ve already seen how enthusiastically people were downloading finance apps when the so-called bitcoin bubble was still growing rapidly?
With the tax season approaching in the US and many other places, the category is expected to continue growing at least this quarter. Thanks to Cyber Monday and Alibaba’s Singles Day, on iOS, the shopping category was all the hype in Q4.
When it comes to in-app spending by the consumers, Q4 saw App Store leading Google Play with a 2x lead, which I’m sure you’ll agree, is quite a wide margin. Google Play fell short of App Store by $11.5 billion.
Like everything Apple and Google release, their app stores are often compared with each other. In a lot of features, such as the quality of apps, Apple’s App Store wins. In other features, such as the number of app downloads, Google’s Play store comes out as the clear winner.
If you’re one to think that Play Store is going to fall behind App Store whenever Apple releases a new update or changes some features, you aren’t anything but wrong. There are many ways in which Play Store is better than App Store.
The problem with Play Store that most people have faced till now is the fact that many of apps available are fake, which can often turn out to be malicious for the users. But this is changing slowly with the new algorithms Google is implementing in Play Store.
Apps on Play Store would now be screened with the help of AI and the ones which don’t qualify as apps with quality would be removed. Moreover, Google is going to implement a few changes which the developers would have to adapt to to ensure that their apps are relevant and secure for the users.
To tap on the benefits of having your app on Google Play, here are a few steps you can take:
- Change the target API of your app to the recent API. This would be necessary as Google is planning to implement this requirement in the latter half this year. With this, Google plans to make sure that the apps are secure and perform well.
- Provide 64-bit versions of your app along with 32-bit versions. With the updated native libraries, developers would be able to provide 64-bit versions more easily. This change would be effective from August 2019, so it is advisable that you start working on it as soon as possible.
Wondering how people make all of that money through apps? Science. Well, sort of. And this is a science BrainMobi has mastered a lot over the years. We are a leading mobile app development which has a strong hold on both iOS as well as Android apps. We know just how you should monetize your app and build apps in such a way that there is maximum user retention. You love users, and so do we. Hence we ensure that the apps we develop turn heads when users use them anywhere. So send us your requirements at [email protected] to get a free quote on your idea!
Vikas Singh is a Digital Marketing Executive in BrainMobi, a leading mobile app development company in USA. He’s a mobility enthusiast and loves writing about his favorite technologies.