As the year progresses, changes in trends always set a new benchmark along with complicated challenges which almost transform the entire web world-which businesses can no longer avoid. When so many trends emerging every day, it becomes difficult to cope up with those trends and decide which one you should go for. Same is the case with digital marketing services in Florida: there have never been such broad platforms and techniques available as now.
There are many fascinating digital marketing trends and strategies that are evolving in the present high-tech era which bound every business to use them if they want to retain the best result. The motto is to stay on top of the trends and configure what is the best you can gain for your business. Here is the list of the top 5 trends which will be beneficial for you & can no longer ignore in 2018 and beyond.
Let’s dive in…
- Dark Social- drive the traffic that you can’t see
Today, we are striving in a world where consumers decide how long the company should survive. In short, it would not wrong to say consumers is the king and digital marketing specialist put all his best efforts to attract maximum users. In order to make their every effort well-worth, mere sharing of videos, articles, etc is not enough. Thereby, trends of:
- Mobile applications
- Secure browsing, etc.
Has been introduced which generate tremendously positive results. It has been found that dark social was quite responsible for around 83% of the total outbound sharing in last year which shows that it is the major game player to business marketing solutions in FL which can’t be ignored if want to retain that ‘83%’ of sharing.
- Video Advertising
Nowadays, visual content in the form of video is quite ‘in’ these days. Also, a majority of the web professionals near around 55% of the professionals believe that videos impact a lot in order to manipulate the mind of online visitors and are helpful in drawing the highest ROI.
- Engage customer’s attention
- Inspire brand loyalty
- Increase brand awareness
Many of you might hear a lot of good about ‘chatbots’ and its incredible techniques in drawing the attention of audiences. Being responsive and artificial intelligence based technology use an instant messaging format to chat in a professional manner with your customers. By enabling smooth and instant communication with your customers, chatbots are well equipped to meet the growing demands of customers on time.
- Intuitive and professional web designing
In the era of the visually appealing world, website design Florida would be quite influential in the digital marketing. The professional representation of your business face reflects a lot about your credentials. This whole process includes taking the consumer’s attention from the home page to the product description to the contact us page.
- Post Social Media Stories
With the ever-rising popularity of social media ‘stories’, Visuapex Creatives digital marketing specialist give utmost importance to this format in order to retain the attention of billions of social media followers. Savvy marketers can make use of live video and post it to the different platform:
- Feature your employees in the stories
- Show the behind scene of making the product
- Give a glimpse of your company specialty
There are so many options from where you can be in the limelight and also worth your effort. Make efficient use of this demanding trend and be ready to utilize all the upcoming opportunities to engage and interact with its target market in a whole new way. The year looks promising for your business success! Reach wider, expand broader and attain countless!